About us.
Bridal By Morgan is a boutique located in Athens, AL with a heart for serving brides in our community! Our hope is to make women feel welcomed and beautiful during their private, one on one shopping experience. We have planned down to the last detail to ensure you have a memorable day with some of the most special people in your life. We believe marriage is a gift, and would love to help you find the gown of your dreams for your wedding day!
I am Kate Smith, the owner of Bridal By Morgan. I am a local Athens girl with a dream to support women, and I feel that this bridal business is the perfect opportunity to do just that. I am surrounded by so many talented women in my life, and at times I feel like I am the one sitting back, cheering them on — I’ve come to realize that’s one of my greatest gifts! So, I cannot wait for the opportunity to invite you in and lift YOU up in that same way during our time together. My goal is that you see just how wonderfully made you are!